When you’ve spent a lot of time and money on the writing, design and layout of a document or web site, it’s a good idea to make the most of your investment by ensuring that there are no spelling, punctuation or grammar errors.
A good proofreader not only picks out errors and typos, but also highlights any inconsistencies and issues with meaning and accuracy.
What if a price is wrong? How much would that cost your business? And is the date correct for your event?
By picking these up before printing or publication, proofreading prevents the unnecessary cost of reprinting or having to issue corrections.
Build proofreading into your project plan to enjoy the full benefit. If you allow a specified period for research, writing, design and production, give equal consideration to how much time is required to proofread a document and then make corrections.
On several occasions we’ve been called in to proofread documents that have needed major rewrites on the day before going to print. Sometimes the client only had time to make very basic corrections to meet their tight deadline. This meant the finished publication was passable but not as effective as it should have been.
Planning the right amount of time needed for thorough proofreading can save you money as well as ensuring that your material is the best it can be and achieves the results you want.